our story
In 2023, three Charleston natives embarked on a spirited adventure into the world of Italian Prosecco. With the launch of Don Luchi, co-founders Justin Wages, David Kinloch, and Andre Grundy not only made history as South Carolina’s first Black-owned Prosecco brand, they did so with remarkable breakout success.
Since its launch in June 2024, the inspired lifestyle and beverage brand has captivated the food and wine scene across the Southeast, successfully launching a crowd-favorite Prosecco DOCG and a Prosecco Rose DOC within its first nine months of operation. Their inspiring story has been featured in local and national media such as Black Entrprise, Eaters Carolina, and The Post & Courier. Don Luchi was also selected for the opening and closing toast at the world-class 2025 Charleston Wine + Food festival.
Justin, a seasoned entrepreneur, leads Don Luchi’s brand strategy with visionary expertise. David, a legendary music producer and studio owner, brings creative insight and business development skills honed in the entertainment industry. Andre, an industrial engineer, ensures seamless operations and excellence in every bottle delivered.
The co-founders’ passion for travel and exploration fuels their mission to transform global experiences into accessible local luxuries. With their collective talents, they’re building a bright and bubbly future in food and wine.
The Story Behind Don Luchi
At the heart of every great legacy is a name. For us, that name is Don Luchi.
“Don” is more than a title—it’s a symbol of respect, authority, and refined presence. In many cultures, it’s given to men who command not just power, but honor. It represents someone who carries themselves with intention and integrity. For us, “Don” is a nod to the dignified strength of Black men who have led families, communities, and culture through history—often without recognition.
“Luchi” is inspired by a blend of meanings. In some languages, it hints at light or luxury, while in others, it’s reminiscent of wealth, style, and even heat—the kind that rises from ambition, from hustle, from soul. But for us, Luchi is personal. It evokes the energy of joy, grace under pressure, and the kind of unforgettable presence that turns a simple toast into a moment.
Together, Don Luchi is a celebration of what it means to rise with grace, to honor where you come from while sipping toward where you’re going. It’s a name that carries weight, walks with swagger, and clinks glasses with legacy.
So when you open a bottle of Don Luchi, you’re not just celebrating the moment—you’re stepping into a lineage of elegance, resilience, and excellence.